As a result, it considers not only the topics and single words surrounding the backlinks but also the meanings of the terms and the Business Email List relationships between the words. Therefore, it is no use doing something forced to generate those links; they must make sense within the text. In addition, Google is able to notice the positioning of the links Business Email List on the page. If they are in the main content area, they have more value than those in the columns, header, or footer. After all, the main content links were included with editorial Business Email List intent, and if they're at the beginning of the text, they tend to be even more important.
Anchor text Another factor added to the evaluation of Google links was the anchor text, the text on which the user clicks to Business Email List enter the link. It should be related to the landing page and make sense to the reader. For that page about cars, for example, anchor texts like "cars for sale" and "used cars" count positively and help Business Email List rank for those terms Business Email List as well. On the other hand, if the anchor text is not related to the topic, the user can be directed to a page that they did not want to visit, something that Google does Business Email List not see with good eyes.
Attentive to this algorithm update, many sites began to create several links with exact correspondence to the keyword they wanted to Business Email List position. In this way, another black hat practice was adopted, and once again, Google needed to update. Reliability Thus, another factor would enter the scene: trust ranking, that is, the positioning based on Business Email List trust. Google went on to rank the most trusted websites by security, domain age, and content quality, among other factors. For the search engine, these sites help build a better Business Email List and safer website and tend to create backlinks only for the pages they trust as well.